Local SEO Framework — 6 Pillars to Dominate Local Search
The complete 6-pillar framework for ranking in Google Maps and local search — from Google Business Profile to local backlinks.
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About This Infographic
Local SEO is an entirely different game from standard organic SEO — and most local businesses treat it like an afterthought. This infographic presents the 6 non-negotiable pillars of local search dominance arranged in a hexagonal grid: (1) Google Business Profile optimization — complete all fields, add weekly photos, use service areas; (2) NAP Consistency — identical Name, Address, Phone across every directory and citation; (3) Local Citations — presence on Yelp, Justdial, Yellow Pages, Sulekha, and niche directories; (4) Reviews & Ratings — responding to all reviews, targeting 4.5+ stars, volume over competitors; (5) Local Content — city-specific service pages, local event coverage, and area guides; (6) Local Backlinks — Chamber of Commerce, local news features, and community sponsorships. A mini Google Maps ranking factors chart at the bottom ties it all together.
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