Domain Authority Guide — How to Increase Your DA Score

About This Infographic

Domain Authority (DA) is Moz's 1–100 score predicting a site's ranking potential — and understanding it is essential for any competitive SEO strategy. This infographic opens with the DA scale broken into five colour-coded zones: 1–20 (New Site, red), 21–40 (Developing, orange), 41–60 (Established, yellow), 61–80 (Authority, light green), 81–100 (Elite, bright green). The 'What Affects DA?' section covers the four primary factors: Linking Root Domains (the single most important factor — unique domains linking to you), Link Quality (authority of the sites linking to you), Link Diversity (a healthy mix of dofollow, nofollow, image links, and text links), and Low Spam Score (keeping toxic links away from your profile). The '6 Ways to Increase DA' section provides the actionable roadmap: (1) Build quality backlinks through guest posting and digital PR; (2) Continuously grow your unique referring domain count; (3) Publish consistent, linkable content that earns natural links; (4) Remove toxic and spammy backlinks using the Google Disavow tool; (5) Strengthen internal link structure to distribute link equity across pages; (6) Build deep topical authority in your niche so even moderate DA outranks higher-DA generalist sites. The Indian site benchmarks table grounds the metric in reality: Economic Times at DA 80+, Moneycontrol at DA 75+, established niche finance blogs at DA 35–45, and new sites in their first year at DA 5–20. The closing callout reminds practitioners that DA is logarithmic — each point harder to gain at higher levels, making quality always more important than quantity.